Mous Lamrabat and WhatsApp have come together for a global campaign that captures intimate portraits and interviews that dive into the complexities of cross-cultural identities and the real meaning of "home".
These subjects and their stories cross over 25+ cultures from Brazil, Mexico, India, and Morocco, each illustrating the nuances of cultural duality.
Mous has a passion for celebrating what it means to straddle multiple cultures and uncover the multiplicity of identity.
His work brings a lens to the experience of global diasporic communities, especially those seldom seen and rarely heard.
Through his own experience being of an African and European cultural upbringing, Lamrabat's diasporic perspective explores the notions of belonging, and identity through beauty, spontaneity, and humor, creating a utopia that exists beyond cultural division.
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